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Adidas Basketball

It’s on me.

 

A product launch for the adidas Equation, and a continuation of the "It's On Me" campaign. With a removable upper, the Equation is the first basketball lifestyle shoe that you can wear as a hi-top or a lo-top.

In other words, a little something for all of your on-and-off-court balling needs.

 

What I Did Here

Concept

Copywriting


 
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