Hi.
Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!
Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!
In a category where everyone is selling little websites, we wanted GoDaddy to sell something much bigger: audience.
And what better spokesperson to pitch “audience” than the authority on all things online? Meet Internet.
Concept
Creative Direction
Copywriting
In the days and weeks leading up to the Super Bowl we rolled out a series of teaser commercials, pre-roll video, and social content. Each piece teased a little more of this weird character’s world, without ever revealing his true identity.