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Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!
Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!
The UNICEF Tap Project launched in 2007 with a simple thought: what if restaurants gave patrons the option to pay $1 for the glass of drinking water they would usually get for free.
And in its fifth year we wanted to show people that even this seemingly insignificant act – ordering a glass of water – could have a huge impact. That with just one, little glass of water you could help 40 kids on the other side of the planet.
In just one week, we raised more than $750,000 for kids in need. That’s 30 million glasses of clean drinking water, one glass at a time.
Concept
Creative Direction
Copywriting
To promote the UNICEF Tap Project throughout New York we worked with illustrator Tavis Coburn to create a series of posters, billboards, in-store collateral and digital assets.
For context, here’s where it all started — the original version of the UNICEF Tap Project.