Vimeo

Vimeo can help*

After nearly 15 years in business, Vimeo’s product offering had evolved a lot — from a simple video viewing destination to a really comprehensive SaaS platform. But most people had no idea. Not the boatload of potential new customers and, sadly, not even most current customers.

To change perception and increase awareness of Vimeo’s services we needed a stupidly simple, sticky way tell people that Vimeo can help with almost any problem — so long as it very specifically relates to video.

We teamed up with Fig and Alex Prager to create 15 films, a ton of digital stuff, and some truly absurd and magical out-of-home.

What I Did Here

Creative Direction

Brand Strategy

Concepting

Agency Sourcing & Management

Project Oversight

Big Company Sell-in Stuff

Out-Of-Home

We created 350+ custom pieces of OOH for cities across the country. From big, spectacular billboards and subway station takeovers to street-level boards, 30-sheet posters, subway car ads, ferry ads and lots more.

Digital Marketing

Pre-Roll

After people saw our brand films, we retargeted them with product-specific videos. Including a number of pre-roll videos, on YouTube, all about avoiding pre-roll videos.

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