Every day millions of dog parents head to work and leave their TVs on for the pup. And they usually leave it tuned to one of a few channels – Animal Planet, The Pets Network, etc.
So instead of spending tons of money on prime time ads for humans we bought cheap, daytime media and created ads for dogs. Ads for dogs featuring the one thing that dogs love more than anything else on the planet: another dog's butt.
I kid. A case study would be a ridiculous waste of time for this project. Especially when Vine and Instagram are full of the only results that matter: