is a porn site dedicated entirely to Ikea’s top-selling Malm bed series. A bedroom staple in any first apartment. Or, in my case, seventh apartment.



The site features everything you’d expect to find on a classy porn site. From categories like “Teen Malms,” “Ebony Malms,” and “Hot Animal-on-Malm Action,” to live webcam chats with Hot Malms, and even an onslaught of banner ads that promote everything from “Hot Malms In Your Area” to “lessons on how to screw.”

But, instead of linking to racy videos everything on links directly to the products in Ikea’s online store.

And so far, like the Malm herself,’s been a real hit with the kids. The website took off the second it went live with over 700,000 unique views and a social reach of over 6 million in its first week.

Some Press