If you want to launch a new product and steal aggressive market share away from the big boys you advertise it, right? Throw that product on a billboard. Sure. Or you could just put a billboard on your product. And put that little billboard on the shelf right next to the competition.
And hypothetically, if you were to do that, you’d also close an $8 million round with investors like Drake, Denver Broncos linebacker Von Miller, and record producer Diplo. As well as secure distribution to more than 1,000 locations including a national contract with Whole Foods.