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The Dwyer Group

Neighborly

In just over 40 years The Dwyer Group had assembled more than 20 home services brands. Many you’ve probably heard of—Mr. Rooter, Glass Doctor, Molly Maid, Mr. Handyman, The Grounds Guys. Maybe you’ve even used them.

But in 2017, they were still Yellow Pages businesses. Not good.

We were approached to bring Dwyer into the 2000’s and figured out how to disrupt a $400 billion market. A new brand, new product, and new business model later, I guess it worked. Because less that one year after the launch of Neighborly, Riverside Capital sold Dwyer Group to Harvest Partners, LP. And Neighborly Brands (formerly The Dwyer Group) reached approximately $1.7 billion in annual system-wide revenues in 2018. Not bad, neighbor.

 
 
 

What I Did Here

Naming

Product Development

Brand Design

Creative Direction

UX/UI Design

Copywriting

Co-conspirators

Agency: Bullish

AD: Andrew Bly

Logo: Meg Lewis

Illustration: Laura Bee


 
 

Meet Neighborly

Today, there are more homeowners than ever. But most of them lack even the basic home management skills of generations past. Our homes are also getting more tech-y, and complex, making it even harder for us to catch up. Aaaand, if that weren’t enough, the number of home services experts on the market has plummeted.

So we Google. And we Yelp. And we lose tons on money on flaky contractors.

But what if, instead, there was someone nearby who always knew just what to do or who to call? Someone familiar, friendly, and knowledgeable?

Someone right next door.

 
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The Project

What started as a strategy project turned into naming, brand design, product development, UX/UI design, a launch campaign, and everything down to employee uniforms and refrigerator magnets.

 
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A Home for Neighborly

We built a friendly, conversational hub for the all your home care needs. Search for experts in your area, schedule appointments, manage your home year-round, learn from expert content, and lots more.

 
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Some Press

Forbes

PR Newswire

MarketWatch

PE Hub