After nearly 15 years in business, Vimeo’s product offering had evolved a lot — from a simple video viewing destination to a really comprehensive SaaS platform. But most people had no idea. Not the boatload of potential new customers and, sadly, not even most current customers.
To change perception and increase awareness of Vimeo’s services we needed a stupidly simple, sticky way tell people that Vimeo can help with almost any problem — so long as it very specifically relates to video.
Agency Sourcing & Management
Big Company Sell-in Stuff
A dying medium no more. These ran on Spotify, SoundCloud and Pandora, along with companion display units that drove traffic to our homepage.