VimeoCanHelp-Films-HeaderImage.jpg

Vimeo

Vimeo can help*

 

After nearly 15 years in business, Vimeo’s product offering had evolved a lot — from a simple video viewing destination to a really comprehensive SaaS platform. But most people had no idea. Not the boatload of potential new customers and, sadly, not even most current customers.

To change perception and increase awareness of Vimeo’s services we needed a stupidly simple, sticky way tell people that Vimeo can help with almost any problem — so long as it very specifically relates to video.

We teamed up with Fig and Alex Prager to create 15 films, a ton of digital stuff, and some truly absurd and magical out-of-home.

 

What I Did Here

Creative Direction

Brand Strategy

Concepting

Agency Sourcing & Management

Project Oversight

Big Company Sell-in Stuff


 
 

Out-Of-Home

We created 350+ custom pieces of OOH for cities across the country. From big, spectacular billboards and subway station takeovers to street-level boards, 30-sheet posters, subway car ads, ferry ads and lots more.

Bill-0.jpg
Sub-1.png
Sub-2.png
Sub-3.png
Sub-4.png
Sub-5.png
Sub-6.png
Sub-7.png
Bill-1.png
Bill-2.png
Bill-3.png
Bill-4.png
Bill-5.png
Bill-6.png
Bill-7.png
 

Digital Marketing

 
 

Pre-Roll

After people saw our brand films, we retargeted them with product-specific videos. Including a number of pre-roll videos, on YouTube, all about avoiding pre-roll videos.

 

— :30’s

— :06’s

 
 

Streaming Audio Ads

A dying medium no more. These ran on Spotify, SoundCloud and Pandora, along with companion display units that drove traffic to our homepage.

 
 
 

Display Ads

We created about 40+ display ads in 10 sizes, and eight languages that drove traffic to product-specific landing pages.

 
AA.gif
adfree.gif
publish.gif
 
videoreview.gif
image-asset.gif
 
Vimeo-Banners-IndustryStandard.gif
Vimeo-Banners-40%.gif
Vimeo-Banners-WindowSill.gif
 
Vimeo-Banners-Honeydew.gif
Vimeo-Banners-ShitTon.gif
Vimeo-Banners-JazzFusion.gif
 

 

Next Project

Matchabar