After nearly 15 years in business, Vimeo’s product offering had evolved a lot — from a simple video viewing destination to a really comprehensive SaaS platform. But most people had no idea. Not the boatload of potential new customers and, sadly, not even most current customers.
To change perception and increase awareness of Vimeo’s services we needed a stupidly simple, sticky way tell people that Vimeo can help with almost any problem — so long as it very specifically relates to video.
Agency Sourcing & Management
Big Company Sell-in Stuff
We created 350+ custom pieces of OOH for cities across the country. From big, spectacular billboards and subway station takeovers to street-level boards, 30-sheet posters, subway car ads, ferry ads and lots more.
After people saw our brand films, we retargeted them with product-specific videos. Including a number of pre-roll videos, on YouTube, all about avoiding pre-roll videos.
A dying medium no more. These ran on Spotify, SoundCloud and Pandora, along with companion display units that drove traffic to our homepage.
We created about 40+ display ads in 10 sizes, and eight languages that drove traffic to product-specific landing pages.