When I was 18, my twin brother diagnosed with leukemia. It was serious bummer. But the worst part was watching him try to find a bone marrow match.

It couldn't be easier to add your name to the bone marrow registry. Yet, it couldn't be harder. 

 

The Product

We turned a package of over-the-counter bandages into a simple marrow donor registry kit, and an everyday act into a chance to save a life.


Thank You, Sharp Objects

To help promote the idea, we made this film thanking sharp objects around the world. I'm still finding flecks of silver in my now shaved armpits.

 


Some Press