When I was 18, my twin brother diagnosed with leukemia. It was serious bummer. But the worst part was watching him try to find a bone marrow match.
It couldn't be easier to add your name to the bone marrow registry. Yet, it couldn't be harder.
So I spent the better part of a decade trying to find a better way.
We turned a package of over-the-counter bandages into a simple marrow donor registry kit. And an everyday act into a chance to save a life.
To help promote the idea, we made a PSA to thank sharp objects around the world. Since, after all, every cut is now a chance to save someone’s life.
I'm also still finding flecks of silver in my now shaved armpits.