Way back in 2009 Sony combined an HDTV, PC, PlayStation and Blu-ray player into one device. At the time, it was a real breakthrough. And perfect for young people who were starting to — get this — watch TV on their computers. Even forgo buying TVs altogether.
To reach these young proto-cord-cutters we created several live spots and commercials for Jimmy Kimmel Live, starring Uncle Frank, Guillermo and Jimmy himself.