If you recall, there was a time when computers didn’t look so sleek and sexy. A time before iThings were in everybody’s pockets and purses.
That time was called “2009,” and it was bleak.
But that year, Sony came out with this beautiful, little netbook with the styling and dimensions of a clutch purse. So we set off to turn this piece of technology into a piece of fashion.
The stunt drove traffic to a microsite with constantly updated web films (like these below), photography, editorial and product information. An interactive map also helped consumers track upcoming appearances.