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Sony

Fashion, meet technology

 

If you recall, there was a time when computers didn’t look so sleek and sexy. A time before iThings were in everybody’s pockets and purses.

That time was called “2009,” and it was bleak.

But that year Sony launched a beautiful, little notebook with the styling and dimensions of a clutch purse. So we set off to turn this piece of technology into a piece of fashion.

 

What I Did Here

Concept

Copywriting

Art Direction

 
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