Follow Phoenix

Spotify's new +Follow feature lets bands and their fans get closer than ever. The problem is, neither even know it exists.

So to launch this new service, we put one of the world's biggest bands on the Internet's biggest stage and let the whole world actually follow them for 24 hours straight.

And, in the process, we created an 18-minute long documentary that gives you a rare glimpse into what it's like to be rockstar for the 23 hours they aren't on stage. 

 

 

 

Case Study

 

 

 The Full Documentary